One trick pony solutions fail to deliver. In a very crowded market, you need to choose the solution that fits your project, your marketing and dev teams. Trying to peg a square in a circle leads to a field of rabbit holes.

Key points

• Content as data Free your content from the print media paradigm. Think of data vault you can use and feed across multiple channels.

• Shared languages Model your content types to build a common language for your audience, sales and marketing teams.

• Complex schemas Structuring content can't be reduced to "filling the blanks". Your CMS strategy will determines whether your communication succeeds or fails.

• CMS choice and configuration The scope of your project and your internal resources will determine its choice. Time to market and team adoption are key.

In the era of TLDR, support and knowledge bases have become increasingly instrumental to product or workforce success. Whether you use existing solutions or decide to create a custom solution, a successful project will rely on proper information architecture and content modeling coupled with robust search features. Typical use cases would be

• Help desks architecture

• Resources (wiki, bibliographies)

• Documentation (technical, product, academic)

Virtual is the new normal: globalization and remote teams made online meeting a commodity. The COVID pandemics made it a necessity. We now have to reinvent our communication in the wake of structural changes.

• "Zoom fatigue". Physical and psychological exhaustion experienced by individuals need to be accounted for if we want productive experiences.

• Virtual is different. Reproducing presential interactions codes in virtual or hybrid settings will not work. We need to adapt to this major paradigmatic shift.

• Multilingual events are still problematic. Interpreting services should not be treated as a mere plugin but as masterpieces of your communication strategy.

If you need or wish to address specific needs or topics, we can help you build or customize workshops, seminars, conferences or any other educational project from scratch. We provide our very own learning platform and cover topics like

• Presentational skills in a virtual / hybrid environment

• Information architecture & content modeling

• Product or service specific (CMS, Support platform,...)

• Business modeling

• Pitching

• Custom needs